Position: Web designer, assistant web developer & webmaster Timeframe: Fall 2008 Location: Boston, MA (USA) Key technologies: JavaScript, PHP, CSS, Google Analytics

www.urgentvc.com

From UrgentVC.com:

“URGENT VC is a venture development company dedicated to building great companies for green cities.
We are based in Boston and New York City and our focus is on early stage/pre-revenue ventures, university/corporate R&D spin-outs and helping municipal systems improve their energy, waste, cash flow and net-gain. We do this by helping secure the proper financing from the appropriate sources, along with strategic counsel. We stand by our ventures for the long haul, not just the deal because we believe that building great companies with great people takes time to get the best return.

We are aligned with the Green City Accords/UN Agreement of Mayors and our venture-backed enterprises are each dedicated to making cities sustainable. Our initial focus is on energy, waste, water and transportation opportunities facing cities and municipalities.

Our sustainability measures of success include strong investor return, environmental improvement, social justice and green job creation. Our experience with raising capital, clearing regulatory hurdles and managing growth companies allow us to turn great ideas into great companies for green cities.”

A lot of thought was put into the design of urgentvc.com, catering for two main user groups: potential inventors and startup ventures. The user experience on the website would have to be equally valuable for both groups of users. In addition, urgentvc.com is considered one of the primary marketing tools for the company, once again displaying the necessity of an attractive and efficient design. We tailored the design of the website to reflect the perfect balance between a young and vibrant startup company and a strong foundation of professionalism provided by the experience and quality of the company’s team. The design and content presentation of a number of existing venture capitalist companies were investigated to style URGENT VC’s website in accordance with the industry’s standards.

A strong emphasis was also put into the “backend” of the website, which has been setup with Google Analytic’s statistics and analysis tools. These tools allow for continual monitoring of user behavior on the site and allow us to make appropriate design and marketing alterations to meet changing trends. Furthermore, a sophisticated email categorization system has been programmed into the backend of the site to deal with an excepted influx of contact requests as the company matures and establishes a name for itself in the industry.

Screenshot: